Our Together, For Love Holiday Event became 24LA’s largest single-day event to date, welcoming 3,000+ families into a winter wonderland built around dignity, joy, and celebration.
Families received thousands of brand-new toys, holiday decorations, sweat sets, wreaths, Christmas lights, and more than 2,500 Christmas trees. More than 100 additional trees transformed the space itself, surrounding 40 feet of real snow sledding for kids.
One of the most meaningful experiences of the day was our professional family portrait studio, created for families who lost photographs and irreplaceable memories in the fires. Families were invited to step in front of the camera together and begin rebuilding something that couldn’t simply be replaced in a distribution line: their collection of family memories.
The day also included a giant holiday HoopBus activation and basketball games, Rams cheerleaders, free food trucks, a Dear Santa writing station, custom jewelry making, cookie decorating, and a holiday photo booth.
More than a holiday distribution, it was a day designed to restore some of what disaster interrupts—tradition, memory, joy, and the experience of celebrating together.
