Our Mission

24LA was born from a deep love for Los Angeles and an urgent call to action in the wake of the 2025 wildfires. Our mission is to deliver immediate and ongoing relief to families in crisis through community-driven donations, high-quality essentials, and compassionate, human-centered care. We meet people where they are — with dignity, empathy, and the unwavering belief that no one should face hardship alone.

At 24LA, we are purpose-led, community-powered, and united in action. Now seven months after the fires, the need for support is not only ongoing — it’s growing. We're committed to sustaining targeted relief for Angelenos through 2025, with plans to expand our impact to other disaster zones and underserved communities beyond.

In moments of crisis, we remove barriers to aid — providing clear, immediate access to vital supplies, services, and information. Every contribution fuels this mission, helping us build a stronger, more resilient network of care, solidarity, and hope.

Together, for love. Always.