our story

Los Angeles is home. It’s where we were born and raised—and the city we love with our whole hearts.

At the start of this year, LA faced the unthinkable. Wildfires tore through our communities, leaving behind devastation. Lives were uprooted. Homes and businesses were lost. The need for immediate relief was undeniable—and we knew we had to act.

Within 48 hours, we launched a grassroots donation center out of our co-founder Malin’s dad’s bar, The Three Clubs in Hollywood. What began as a small effort quickly grew into something much bigger, powered by the love and generosity of our community.

Since then, we’ve helped over 8,600 Angelenos with essential items, clothing, and care—all donated, sorted, and distributed by hand.

To date, 24LA has welcomed over 1,100 volunteers and distributed more than $2.3 million in donated goods—always thoughtfully, and always with love.